Lawyer Becomes Viral Food TikToker

Joanne Lee Molinaro, @thekoreanvegan on TikTok and Instagram, is a lawyer turned viral food creator. With Tejas and our guest host, Dylan Lemay, to talk about her journey as a creator, share some exciting news, and talks about her new book PRE-ORDER THE KOREAN VEGAN'S BOOK: https://thekoreanvegan.com/the-korean-vegan-cookbook/ THE KOREAN VEGAN SOCIALS Insta: https://www.instagram.com/thekoreanvegan/?hl=en TikTok: https://www.tiktok.com/@thekoreanvegan?lang=en HOSTS SOCIALS Tejas Hullur: TikTok: https://www.tiktok.com/@tejashullur?lang=en&is_copy_url=1&is_from_webapp=v1 Guest Co-Host Dylan Lemay TikTok: https://www.tiktok.com/@djlemay2?lang=en YouTube: https://www.youtube.com/c/DylanLemay 00:00 Cold Open 00:10 Intro 02:54 Becoming a Creator 10:00 The Craft of Storytelling 15:13 Why TikTok 22:26 Strategy behind Storytelling 36:05 Listen to Data or Follow Your Voice 43:50 Law or Content Creation? 46:22 Monetizing 51:18 NEW BOOK 57:31 Future Goals 1:02:38 Advice for Tejas 1:07:29 Outro 25 Months is a podcast dedicated to understanding the creator economy. Made by two young creatives, Tejas Hullur and Jack Neel, the podcast was inspired by a troubling statistic: the average career span of a creator is just 25 months. As young creators who haven’t hit the 25-month mark yet, Jack and Tejas want to explore what goes wrong and what goes right with creators' careers. With weekly guests, Jack and Tejas will dig into their histories, tactics, and hopes for the creator economy.